Inspired By Nature, Backed By Science

In an industry obsessed with 20-something skin, TruPure Organics was created for individuals over the age of 50 who similarly deserve a quality, gentle skincare routine that prioritizes plant-based ingredients and high-performance technology.

Crafted by a team of older women to enhance the health of mature skin, TruPure was founded by skincare advocate and beauty industry expert, Paulette Kaplan. Alongside some of the most reputable doctors and scientists in their field, each and every product is formulated with one thing in mind: to reward mature skin of all types, genders and ethnicities with clean skincare that protects, treats and cares for their ever-changing skin.

Nature & Science As One

Our team of chemists, science advisors and dermatologists
have made it their mission to determine the optimal ingredients for mature
skin. Efficacy is at the forefront of every decision made and every product
created and we ensure all of our ingredients have undergone decades of clinical
testing before they get a foot in the door.

 

We’re strict, because we care.

Thoughtful Ingredients

Many skincare products provide nothing more than a temporary ‘cosmetic’ fix. They don’t benefit the skin at a cellular level and some may even accelerate the aging process, giving you premature wrinkles way before your time.

We understand the needs and challenges of mature skin and never want to compromise your skin for the sake of a quick sale. This is why every single ingredient has been vigorously tested to provide integrity to the formula and visible benefits to aging skin. If it’s potentially harmful, doesn’t feel good or is detrimental to long-term skin health, we’re not interested.

As Technologies Evolve So Do We

Skincare research never stops. For example, studies show that bioretinol (a plant-based retinol substitute) provides the same powerful results as traditional retinol, but with fewer side effects. Furthermore, when you add clinically-proven ingredients like hyaluronic acid and acai sterols into the mix the result is far more potent than the sum of its parts.

We listen to research like that. And then we act. The result? The very best in skincare advancements, all tailored to enhance and protect your precious skin.

The Science Behind Healthy Aging



Collagen Production

Collagen provides strength and structure to your skin,
but over time skin loses collagen by an average of 1 percent every year. Decades
of research prove that topical ingredients like retinol, niacinamide
and bioactive peptides
help the skin to retain this essential protein, working hard to preserve firm, beautiful
skin.

 

Cellular Regeneration

As skin ages it turns over at a slower rate,
accelerating concerns like dry skin, dullness and  hyperpigmentation. Retinol
and bakuchiol
are key for boosting cellular turnover, but we also harness other proven
ingredients including alpha hydroxy acids (AHAs) like citric acid.

 

Antioxidant Protection

Antioxidants are vital for neutralizing environmental
stressors like UV radiation and pollution. To delay premature wrinkles and dark
spots, our formulations are packed with plant powerhouses like kadaku plum extract
– widely recognized as the world’s richest source of vitamin C.

 

Barrier Repair

The skin’s important barrier weakens with age making
it prone to transepidermal water loss (TEWL) and more susceptible to dryness,
irritation, lines and wrinkles. Our ceramide complex
is proven to boost the lipid content of this important layer, helping to
protect, strengthen and repair mature skin.

 

Moisture Retention

Boosting moisture and encouraging your skin hold on to
hydration is everything for aging skin. To reduce the effects of TEWL, look to
science-backed ingredients like hyaluronic
acid (HA) which is shown to hold up to 1,000 times its weight in
water. Many of our formulas contain three varying weights of HA to maximize its hydrating powers.

Shop Nature-Led, Science Backed Skincare Now

We believe in our skin-changing formulations so much, if
you don’t see improved skincare results in 90 days, we’ll give you your money back.