The Clean Beauty Brand For Mature Skin

In an industry obsessed with 20-something skin, TruPure Organics was created for individuals over the age of 50 who similarly deserve a quality, gentle skincare routine that prioritizes plant-based ingredients and high-performance technology.

Crafted by a team of older women to enhance the health of mature skin, TruPure was founded by skincare advocate and beauty industry expert, Paulette Kaplan. Alongside some of the most reputable doctors and scientists in their field, each and every product is formulated with one thing in mind: to reward mature skin of all types, genders and ethnicities with clean skincare that protects, treats and cares for their ever-changing skin.

Who Is Paulette Kaplan?

Paulette has been in the beauty industry for over 40 years. During her career in women’s fashion and beauty magazines, she worked up-close-and-personal with models, actors, photographers and skincare experts. In this intense environment she noticed these individuals aged so much better than the average person on the high street.

What did they know, that the rest of us didn’t?

The truth was, it wasn’t just cosmetic surgery and
professional treatments that kept them looking so young, minimizing common
concerns like dry skin, dark spots and crepey skin. It was also understanding
exactly which skincare ingredients truly worked on their aging skin.

Paulette felt everyone deserved access to this insider
knowledge so she decided to devote the rest of her career to bringing her
lifetime of experience in the beauty industry to as many people as possible.
Her skincare expertise, alongside decades of research studying natural,
sustainable ingredients and clean beauty practices became the heart and soul of
TruPure Organics. The result? A transparent, powerful skincare range that faithfully
supports the unique needs of mature skin.

Founder of TruPure Organics



“My overriding goal was to create honest skincare
that celebrates mature skin. By focusing on clean ingredients and scientific
research every product is thoughtfully formulated to enhance healthy, beautiful
skin”

-Paulette Kaplan

Say Hello To Your Skin’s New Best Friend

TruPure Organics is a range of natural skincare for
mature skin that allows you to make conscious skincare choices with zero
compromise. Every product is developed with nature’s safest and most effective
ingredients, backed by science, sourced with respect, and chosen for their uncompromising
ability to nurture and protect the unique needs of 50+ skin.

Skincare That ‘Actually’ Cares

We cut no corners at the expense of the skin and refuse to risk the health of your skin with questionable (and often damaging) chemicals, fillers and preservatives. Instead, TruPure combines proven, plant-based ingredients with groundbreaking technology and clinical research to deliver clean, sustainable beauty that honors your skin’s evolution, safeguards sensitive skin and softens the visible signs of aging.

WHAT'S OUT?

Toxic or potentially harmful ingredients such as synthetic preservatives, dyes or fragrances.

WHAT'S IN?

Clean, natural, youth-enhancing ingredients like plant-based stem cells, bioretinols, botanical extracts and antioxidant-rich plant oils.

Think maximum results minus the negative,
environmental impact. And all at a price you can afford.

It’s time to stop being afraid of aging and to embrace
your mature skin.

EXPLORE NOW