Fundamentals of skincare

Fundamentals of skincare

Fundamentals Of Skincare You Need to Know

Consistency is the key fundamentals of skincare 

Anyone who depends upon their looks as the face of their brand treats basic skin care as part of their job.  You don’t skip days of work and expect to keep your job: 

Similarly, you don’t skip days of skin care and expect to keep your looks.  Each day you skip, you allow your skin to age faster.  Each day you follow your routine, you preserve your youth. 

“Youth is the gift of nature, but age is a work of art.”― Stanislaw Jerzy Lec

 The following fundamentals of skincare routine is completed morning and evening

1) Cleansing  We shouldn’t need to explain this, but polling data[1] show that most people don’t wash their face every day, let alone twice a day.

Most commonly, people report being too tired, not remembering, or not even knowing that they are supposed to wash their face twice a day. 

Perhaps just as troubling, those who do wash their face do it incorrectly and use inappropriate products.  But washing your face - correctly - twice a day is absolutely essential to preserving the health of your skin.

Washing removes dirt, excess oils, and environmental toxins.  Washing begins the process of rehydrating the skin, and prepares the skin for all products that follow. 
The simple ancient ritual of washing one’s face has psychological benefits as well.  Stanford biologist Robert Sapolsky has commented on how basic acts of cleanliness “can release us from abstract cognitive and affective distress”.  As we discuss later, there is overwhelming evidence confirming that the hydra of stress and anxiety age the body and mind.  
Since washing your face is such an easy first step, it’s a great way to trigger the habit of an entire skin care ritual. 


            Twice a day. Do not skip.  morning and night, don’t forget.

Use a face cleanser.  Do not use:  handsoap, bar soap, shampoo, or anything other than a cleanser specifically designed for the face.  We have a lot to say about selecting an appropriate cleanser, and TruPure offers the best on the market. 
Use lukewarm water.  Do not use: hot water, which can dehydrate the skin, reduce collagen production and lead to premature aging.  More extreme temperatures can provoke acne, rosacea, or other reactions.
Gently pat dry.  Do not rub. 

Remove all traces of makeup in the evening. 

Cleanse well below your chin, especially when removing makeup.
If you use a washcloth, Clean it after each use!. 


2) Toning  The most misunderstood fundamentals of skincare products.  There is a reason for these misunderstandings:  The uses and formulations of toner have changed a lot over time[1].  Originally, toner was designed to remove residue left by lye-based soap and hard water.  This earliest form of toner was alcohol based, but later formulations of toner varied widely to accommodate different skin types and specific issues. 

Today, a lot of discretion must be taken in selecting a toner:  One must consider not only the quality of ingredients, but the specific function.  And be careful - a lot of toners use ingredients that do nothing positive for the skin, but merely create sensations of tightness and tingling.  In later sections of this Ebook you will find a detailed explanation of how to select a quality toner that is right for your skin, and as always, we recommend TruPure as the best option on the market.   But first, let’s understand what a good toner does for you, and how you can use it to maximum benefit.

The primary job of any quality toner is to balance pH levels.
So, what are pH levels, and what’s so important about balancing them? 
Technically, a pH level, or potential hydrogen level, is a score from 1 to 14 representing how acidic (closer to 1) or basic (aka alkaline, closer to 14) a part of your body is.  The ideal pH level for human skin is around 4.7.  As your pH level drops to 4, your skin will be more oily.  As it increases to above 5, your skin will be more dry.
A balanced pH level keeps out toxins and bacteria, while locking in moisture and nutrients.
pH levels are impacted by lifestyle factors - diet, sleep, exercise - and also by skin type.  Most importantly, the products you use can impact your pH levels, for better or worse.  This is why it’s important to take care in selecting a high quality toner that takes specific care to balance your pH levels.  Remember - there are a lot of trendy niche products on the market, and many of them don’t even address this most central function of balancing pH levels[2].
Immediately after cleansing, mist all-over face or apply with a cotton pad on slightly damp skin.

3) Serums  Target specific skin concerns.

Where cleansing and toning prepare the skin and bring it to a healthy balanced condition, serums provide specific nutrients and address specific problems.
Serums can include retinols, antioxidants and vitamins A, C and E.  Serums can be used for evening tone, reducing redness, targeting wrinkles, and hydrating (though they typically enhance, rather than replace, moisturizer)[1].  The ingredients will be determined by the function.  TruPure uses only natural and scientifically proven ingredients, always of the highest quality, and in optimized proportions.
Use after cleansing and toning, but before moisturizing.  Serums are powerful, but if your skin isn’t first clean and prepared, you will gain only a small fraction of the benefit.
Apply a tiny amount of the serum using the pads of your fingers to gently massage and press into skin.

 Apply to the entire face and neck

Careful:  You only need a tiny amount.  These are one of the most powerful steps in your routine because they are so potent, and a little will go a long way.

 While you may notice results immediately, the full impact takes about 7 weeks.

4) Eye specific serums and creams The area around the eye is extra sensitive and requires special care.  Due to the sensitivity of this region, it is particularly important to use only the highest quality ingredients and those specifically targeting to your needs.  TruPure is again the gold standard here, but we discuss criteria for product selection in subsequent sections.            

Eye serums and creams usually target fine lines, wrinkles, and thin skin.
Only a pea-sized amount or less is needed. 
Apply small dots in a semi-circle starting at the inner corner underneath your eye up to your brow bone. Gently tap in that pattern until the product is absorbed.
Your skin should be slightly damp to lock in moisture.
Professionals often use the ring finger, which tends naturally to be the weakest, to avoid needless pulling and tugging.

5) Moisturizer  It may be the most familiar element on this list, but make sure, as always, that you’re using the best quality product, and using it correctly. 

Relieve dryness (...well, obviously…)
Reduce wrinkles.  Research published in the British Journal of Dermatology has shown that skin with insufficient moisture is “associated with faster persistent wrinkling”[1].
Calm redness and sensitivities.
Mute the appearance of other blemishes.
There is a reason why moisturizing is perhaps the most ancient of skin care rituals:  It just feels good.


        Apply moisturizer last, but before the skin is completely dry.

Don’t rub moisturizer into the palm of your hands. You’ll waste precious product as your hands will absorb it. Instead, put a little on the back of clean hands and use a finger to gently dab on the entire face and lightly massage in.  (Yes, your hands benefit from moisturizing as well!  But since the skin on your hands is so different from that on your face, you wouldn’t normally use the same product for both).
Cover your entire face, neck, and all the way down to your décolletage. Moisture is easily lost here and decreases with age, making this delicate area prone to wrinkling.

6) Sunscreen  Last but not least! 

Nothing ages your skin faster than the sun.  Few things are so well researched, rigorously documented and thoroughly understood as this fact.  The sun will increase the rate at which your skin ages, wrinkles, sags, and develops spots and moles.
But the most important reason you should protect yourself from the sun is medical.  Research has shown that “Regular daily use of SPF 15 sunscreen can reduce your risk of developing squamous cell carcinoma by about 40 percent, and lower your melanoma risk by 50 percent.”[1]  Few things in life are so effective and so simple.  You owe it to yourself and the people who love you to simply use sunscreen.
Wear sunscreen every day, even on cloudy days.
Use a broad spectrum sunscreen SPF 15 or higher.  For fair skin and longer days in the sun, go with SPF 30 or higher
Apply 30 minutes before going outside.
Apply to your face, neck and décolletage. Don’t be stingy here:  If your skin is exposed to sunligh, you need to protect it with a good sunscreen. 
Reapply every 2 hours when in direct sun.
Wearing physical blocker like a hat, and cover up wherever possible for added protection


[1] source:





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