The truth behind skincare labels
Searching for anti-aging skin care products can be a difficult task these days, as there are so many beauty-related terms to interpret. Words like “natural” or “clean”, paraben-free and fragrance-free, among others. So, what do these terms really mean?
At TRUPURE Organics, we want you to become your own skincare expert. With a little guidance, you can learn what ingredients are good, how the skin changes over time, and how to care for your skin. Not only this, but you’ll also understand a little more about skincare labels.
So, here’s the breakdown.
The truth behind parabens, phthalates and GMOs
Parabens are used in beauty products to preserve shelf life by preventing mold and bacteria. You might find these listed as butylparaben, methylparaben and propylparaben. Parabens can potentially disrupt our hormones, leading to reproductive issues and breast cancer.
Phthalates are used in cosmetics as softeners. They are known to be endocrine disruptors and are linked to breast cancer and reproductive birth defects. Phthalates are also known to have some possible effects on hormones.
TruePure never uses Parabens or Phthalates. Period.
The World Health Organisation defines GMOs as “organisms in which the genetic material (DNA) has been altered in such a way that does not occur naturally.” Also called “genetic engineering.” There is controversy surrounding the use of GMOs. While approximately 90% of scientists support their use, only about a third of the public is convinced of their safety. Some benefits are clear: For instance, farmers can increase yields on crops like corn and soybeans by up to a third, and fortify rice with nutrients all of which can vastly improve the health and quality of life for millions of people. On the other hand, GMOs can encourage the use of harsher pesticides that harm both humans and the environment. Obviously, this can be of special concern with skin care products in particular. Moreover, since TruePure only uses ingredients that are supported by scientific research, the substitution of an altered organism, a GMO, would potentially compromise the relevance of such research.
TruePure is committed to not using GMOs.
The truth behind “natural” and “clean”
“Natural” generally means that ingredients are sourced from nature, typically plants and fruits. If a skincare product labels itself as “natural”, it may contain as few as one natural ingredient. The trouble is that many mainstream “natural” products can also contain unnatural ingredients. Companies might include unnatural ingredients to cut their own costs or extend shelf life, at the expense of the environment or the quality of your skin care. It’s shocking that a product can contain only a small fraction of natural ingredients to earn the label “natural”.
Examples of natural products that are well researched and profoundly effective include: plant-based stem cells, bioretinols, botanical extracts, peptides, oils, and juices. These ingredients target dry or sagging skin, deep wrinkles, and crepey neck. They contain the antioxidants, vitamins, minerals, and nutrition that feed the skin and are vital to repair, revitalize and restore.
When it comes to fragrances in “natural” products, they are generally made with essential oils. These can also be harmful to the skin, especially sensitive skin. So, it is best to opt for products that are scented from a natural source like fruit extracts or plants: Such products are said to be “naturally scented”.
“Clean” means that a product doesn’t contain any harmful ingredients, such as parabens, fragrances, petrolatums, etc. Don’t be fooled though, as “clean” doesn’t necessarily mean “natural”, they may simply contain safe man-made ingredients.
To summarize: The labels “clean” and “natural” are a good starting point, but you MUST check the ingredients list to ensure that all ingredients are safe.
TruPure Organics is committed to being as 100% clean and natural as possible.
TruPure Organics is forever cruelty-free. We love our furry friends and never test products on them. Given the pristine quality of our ingredients, and given that all ingredients have been heavily researched by scientists for many years, such testing would be redundant in any case.
We are a purely clean and natural anti-aging skincare line composed of original formulas. Our plant based formulas are born out of decades of research and testing, in collaboration with our team of chemists and science advisors.
We employ a dual mandate in composing our products:
First, each ingredient is supported by research - and as the research evolves, so do we. Furthermore, we work closely with researchers to determine not only the optimal ingredients, but the optimal combinations. For example, research has demonstrated that Bioretinol provides the same powerful results as traditional Retinol but without the harmful side-effects: Moreover, when formulated in conjunction with Hyaluronic Acid, Acai Sterols, Full Spectrum CBD oil, and a selection of other well-researched plant-based ingredients, the resulting compound is more potent than the sum of its parts.
Just as important, as the ancient Greek Physician Hippocrates said, ‘do no harm’. We don’t use anything that irritates the skin or encourages premature signs of aging. Most people are horrified to learn how often common skin-care products may provide a temporary cosmetic ‘fix’, without truly healing underlying damage or preventing further aging. Worse still, many companies will try to lower their costs by using inferior products that, in the long run, can actually age your skin. At best, you look better for a few weeks, perhaps a few months, but you are not preserving the health of your skin in the long term. As time passes, the difference between some cheap cosmetic fix and a true anti-aging routine can make the difference of looking years or decades younger.
We offer a true anti-aging regime with only pure, clean and natural ingredients, supported by research.
Please take a look at TruPure Organics, our pure and natural anti-aging skincare line here.