How serums target specific skin concerns.

How serums target specific skin concerns.


Where cleansing and toning prepare the skin and bring it to a healthy balanced condition, serums provide specific nutrients and address specific problems.  This is especially true for skincare in women over 50.  

Serums can include retinols, antioxidants and vitamins A, C and E.  Serums can be used for evening tone, reducing redness, targeting wrinkles, and hydrating the skin (though they typically enhance, rather than replace, moisturizer)[1].  The ingredients will be determined by the function.  TruPure uses only natural and scientifically proven ingredients, always of the highest quality, and in optimized proportions.


            Use after cleansing and toning, but before moisturizing.  Serums are powerful, but if your skin isn’t first clean and prepared, you will gain only a small fraction of the benefit.

            Apply a tiny amount of the serum using the pads of your fingers to gently massage and press into skin. 

Apply to the entire face and neck

            Careful:  You only need a tiny amount.  These are one of the most powerful steps in your routine because they are so potent, and a little will go a long way.

While you may notice results immediately, the full impact takes about 7 weeks. 

 Eye specific serums and creams.

The area around the eye is extra sensitive and requires special care.  Due to the sensitivity of this region, it is particularly important to use only the highest quality ingredients and those specifically targeting to your needs.  Trupure is again the gold standard here, but we discuss criteria for product selection in subsequent sections.


Eye serums and creams usually target fine lines, wrinkles, and thin skin.


Only a pea-sized amount or less is needed. 

Apply small dots in a semi-circle starting at the inner corner underneath your eye up to your brow bone. Gently tap in that pattern until the product is absorbed.

Your skin should be slightly damp to lock in moisture.

Professionals often use the ring finger, which tends naturally to be the weakest, to avoid needless pulling and tugging 


 It may be the most familiar element on this list, but make sure, as always, that you’re using the best quality product, and using it correctly. 


Relieve dryness (...well, obviously…)

Reduce wrinkles.  Research published in the British Journal of Dermatology has shown that skin with insufficient moisture is “associated with faster persistent wrinkling”[2].

Calm redness and sensitivities.

Mute the appearance of other blemishes.

There is a reason why moisturizing is perhaps the most ancient of skin care rituals:  It just feels good!


 Apply moisturizer last, but before the skin is completely dry.

Don’t rub moisturizer into the palm of your hands. You’ll waste precious product as your hands will absorb it. Instead, put a little on the back of clean hands and use a finger to gently dab on the entire face and lightly massage in.  (Yes, your hands benefit from moisturizing as well!  But since the skin on your hands is so different from that on your face, you wouldn’t normally use the same product for both).

Cover your entire face, neck, and all the way down to your décolletage. Moisture is easily lost here and decreases with age, making this delicate area prone to wrinkling.





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